Search Engine Optimisation (SEO)
We say the best way to test the SEO claims for a local business is to do a Google search for their industry or service and see where they rank, such as 'online marketing darwin'.
What is SEO?
Search Engine Optimisation (SEO) is a form of online marketing and digital marketing and is the action of increasing traffic to a website.
Search engine optimisation means designing a website in a way that attracts your target audience to your site. We do this through appropriate configuration of content and keywords that are then picked up by search engines.
Set and Forget?
Search Engine Optimisation (SEO) is not a set it and forget online marketing task.
You do what you can, measure the results, and continue to improve. You can’t effectively 'SEO' a website in a day or a month, hence our client based website management program Active Website Development.
Is SEO enough?
It’s important to remember that SEO, while capable of providing a valuable source of website traffic, is still only one ingredient in the recipe of digital and online marketing success.
Think of SEO as part of your online and digital marketing strategy instead of your entire online and digital marketing strategy.
SEO and Copywriting
Most of the time SEO will begin with keyword research, especially if you haven't built your website or created the initial content.
Keywords help you define what your market is looking for. They’ll also determine how you develop your website, what content you choose, and how that content is written.