What is Social Media?
Social media is where the eyes are. It's a platform where individuals share information. It could be what they had for lunch, what music they like, the movie they're watching or where they've just been on a holiday.
This all generates valuable data and analytics to be used by businesses to market their products and services to.
Which platform is best?
There are several platforms where ALL businesses and individuals should have an online presence. These are Facebook and LinkedIn.
Depending on the industry, others such as Instagram, are advantageous and a useful feature, such as being able to upload a picture to one platform and it be mirrored onto others including your website.