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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is not a set it and forget online marketing task.

Image by Luca Bravo

What is SEO?

Search Engine Optimisation (SEO) is a form of digital marketing and is one of the most effective ways to increase traffic to your business website.

 

Implementing SEO on a website means developing or modifying a website to attract your target audience using relevant content, layout and meta tags that are then picked up by search engines.

Designer Notebook

Is SEO enough?

It’s important to remember that SEO, while capable of providing a valuable source of website traffic, is still only one ingredient in the recipe of digital and online marketing success.

 

Although we do a terrific job of optimising websites, think of SEO as part of your online marketing strategy instead of your entire online and digital marketing strategy.​

Analyzing the data

Content & Keywords

Most of the time, SEO on a business website will begin with keyword research, especially if you haven't built your website or created the initial content.

 

Relevant keywords will help you define who your market and demographic are and determine the best way to layout written and visual content.